On 5 December 2025, Advancing Civil Society - GLOCA organized a two-day training on content creation and social media management, delivered by Al-Hassan Salem and facilitated by Hana Al Qatini. The training engaged 51 participants and focused on strengthening practical digital communication skills.

Training Focus
The training covered the fundamentals of managing social media platforms, understanding audience needs, analyzing competitors, planning content, writing effective posts, and creating simple visual materials using free digital tools.

Key Outputs
Participants gained a clearer understanding of social media marketing and account management. They also learned how to build a monthly content plan, produce simple visual and written content, and follow up on performance indicators to improve engagement.

Key Learning
The training emphasized that successful digital communication depends on understanding the audience, planning content in advance, and using analysis to improve performance. It also showed that free design tools can help beginners produce attractive and practical content.

Impact
The training supported students, beginners, and practitioners in improving their digital skills and encouraged them to apply what they learned through personal accounts, small projects, and community initiatives.

#GLOCA #ContentStrategy #SocialMedia #DigitalSkills #YouthEmpowerment #CreativeContent

Advancing Civil Society - GLOCA is organizing a training on content creation and social media management, delivered by Al-Hassan Salem and facilitated by Hana Al Qatini.

Objectives
The training aims to enable participants to manage social media platforms effectively, create audience-focused content, and use simple planning, analysis, and design tools to improve digital communication.

Main Themes

• Introduction to social media marketing.

• Differences between platforms and choosing the right one for each project.

• Professional account management steps.

• Competitor analysis and audience identification.

• Scheduling, follow-up, and performance analysis.

• Types of content and idea generation.

• Writing effective posts for target audiences.

• Creating simple visual content using free tools.

• Building a monthly content plan.

Expected Outcomes
Participants are expected to develop a practical monthly content plan, understand the basics of digital marketing, create simple text and visual content, and use basic tools to track social media performance.

#GLOCA #ContentCreation #SocialMediaManagement #DigitalMarketing #YouthSkills